Demand description

Climate-induced changes in the demand for tourism activities may cause considerable losses that should be considered in long-term investments. Thus, climate proof investment decisions may be crucial for the economic viability of these businesses.

Case overview

The case study will demonstrate and evaluate the potential market for climate services to support resilience and low carbon decision-making by tourism businesses in Austria, as well as evaluating the user value of receiving individual, user-specific climate information measured by business related weather dependent demand indicators (e.g. visitor numbers, ticket sales) compared to general large-scale tourism studies.

About the case study

Location: Austria
Sector: Tourism
Lead partner: JR (Austria)

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