Since its starting date in 2016, the MARCO project had a lot of action in 2017! MARCO (Market research for a Climate Services Observatory) Horizon 2020-funded project will address how climate services can better help fight and adapt to climate change. To tap into this untapped market potential in climate services, MARCO has taken steps to create an open, two-way dialogue that provides a clear value proposition for users and allows for the development of appropriate business models for suppliers.
The project hit the ground running with the kick-off meeting in Paris where all partners met on 22-23 November 2016 to officially launch the project and review the objectives and work plan. This 2-day event was done in collaboration with sister-project, EU-MACS, which also held its kick-off meeting in Paris and was complemented by a workshop to brainstorm collectively on the expected benefits and impacts of the project, as well as the key messages aimed at the different target audiences and stakeholders.
Here are some of the highlights of 2017!
- Launch of the website and Twitter page where updates on the project are communicated.
- The entirety of the MARCOCOP23 campaign! Rolled out this campaign to boost the number of participants in the climate services demand survey – we had over 200 entries and selected a random winner!
- 1st Plenary Meeting took place in April 2017 right before the Climateurope Festival which brought together more than 100 different climate service researchers, suppliers, users and funders to Valencia. Keeping in good taste, the MARCO partners chose to hold the first plenary meeting in the city just days before the Festival so that partners could participate in both. Subscribe to our newsletter for the latest updates!
- MARCO 1st Stakeholder Workshop took place in October 2017 alongside the 2nd Plenary Meeting. The workshop included interactive sessions that engaged multiple actors in the climate services market while fostering exchanges and expertise-sharing between various actors in the field.
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